Catalyzing investment and
customer acquisition for
climate tech
Turn your innovation into investable traction, faster
Investors don't just fund great innovation, they back rapid execution, commercial traction, and talent. I help climate tech founders streamline their value proposition, create a marketing strategy, and tap directly into the climate tech ecosystem to accelerate commercialisation.
Having analysed how top founders scale and navigate their path to commercial success in my report, Journeys to a Cleantech Exit, I provide the strategic marketing roadmap and hands-on execution you need to shorten sales cycles, capture investor attention, and scale your impact faster.
Services
Marketing Strategy for Cleantech and Climate Tech Companies
Creating customised integrated marketing strategies for cleantech and climate tech companies, to help build brand visibility and engage effectively with your target audience.
Content Creation
and Optimisation
Benefit from a solid track record in crafting compelling and relevant content tailored to your audience. From value proposition work to social media content, you'll reap the rewards from an integrated content strategy.
Social Media Management
Content research, social media post creation and scheduling will ensure your brand gets known. Get the help to maintain consistency in your social media.
Generating Leads to Secure Meetings
Attract interest from your ideal customers. By utilizing data-driven insights from research and being present on all channels, generate leads to bring in business.
Meet Nature Flow Marketing
Helping you drive traction
Nature Flow Marketing is a Cambridge based consultancy using multi-channel marketing to attract interest and leads.
With over 25 years of marketing and business development experience in tech and climate tech, including innovation experience at Innovate UK Business Growth, Nature Flow Marketing has a proven track record in helping cleantech and climate tech companies achieve their marketing goals.
Story
Having grown up surrounded by nature, my personal passion for the environment is the driving force behind my commitment to helping climate founders scale faster. I see climate tech as the biggest commercial opportunity of our time, enabling acquirers to reduce costs, gain new revenue streams and benefit from the triple bottom line.
Having supported the sales engine of a tech company through hyper-growth - scaling from 30 to over 500 employees, I have lived experience of how high-performing companies scale. Over the past decade, I’ve helped over 70 climate tech innovators with support in fundraising, commercial strategy, and marketing execution.
Certifications include PRINCE2 (project management) and the One Planet Living Framework (sustainability) from Bioregional.
Clients
Enable Your Vision
Download your FREE report:
Journeys to a Cleantech Company Exit
Discover out how 5 climate tech innovators raised funds, scaled their companies
and achieved an exit (IPOs and acquisitions).
Find out how much the founders raised, key success factors and new insights in this report, reviewed and evaluated by Greenbackers Investment Capital.
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FAQs
What does Nature Flow Marketing do?
Nature Flow Marketing is a Cambridge based integrated marketing consultancy specialising in integrated marketing strategies. We help climate tech and cleantech companies and increase their visibility and leads through SEO, content marketing, website optimisation, press coverage, social media and brand strategy.
What services does Nature Flow Marketing offer?
Nature Flow Marketing offers content marketing, press release writing, event management, brand sprints, brand messaging and positioning, digital marketing strategy, small business marketing support, and marketing advice and consultancy.
Who does Nature Flow Marketing work with?
We work primarily with cleantech and climate tech companies startups and scale ups. If you value purposeful marketing that covers all the channels, we’re likely a good fit.
What is integrated marketing?
Integrated marketing is about using a wide variety of channels to get your message out and increase your reach. The idea is to meet your target audience online, wherever they might be. Integrated marketing is a strategy that the large brands use. If you’ve seen the same messaging and strapline at a bus stop, TV ad and online, that’s integrated marketing. Integrated marketing is often centred around a campaign where the messaging resonates with the target audience and helps solve a problem. Messaging can also be around a thought leadership topic positioning a climate tech company as credible, knowledgeable and a potential partner of choice.
What’s the difference between integrated marketing and account based marketing?
Integrated marketing is the strategy and account-based marketing (ABM) is the highly focused tactic within it. Account based marketing requires extreme personalisation and integrated marketing aims for consistent messaging across broader market groups. You can run an effective Integrated Marketing strategy that uses ABM for your biggest deals (capturing intent from specific accounts) and broader inbound/content strategies for everyone else (attracting organic interest), creating a powerful, unified approach.
What makes Nature Flow Marketing different from other marketing agencies?
The difference lies in an integrated marketing model spanning digital, PR and events, underpinned by sustainability expertise, a proven track record, KPI measurement and collaborative customer engagement that builds powerful social proof.